A candidate I remember sent me the most beautiful resume or CV I had seen all year. Clean columns, elegant typography, a design any template shop would be proud of. I opened it with real interest, and inside the lovely frame sat ten bullet points that all began with “Responsible for”.

The same week, a plain black-and-white document crossed my desk from a warehouse supervisor. No design to speak of, and I read every word, because every line told me something he had achieved. He got the interview slot. The beautiful document did not.

I sell both templates and professional writing at MyStar Resumes, so I have no reason to talk you out of either. After 12+ years on the hiring side and 30,000+ clients, I can tell you honestly which problem each one solves, and how to work out which problem is yours.

The short answer

Buy a template when your content is strong and your story is straightforward, because your problem is presentation, and a good template solves it for a fraction of the cost of writing. Hire a writer when your search has stalled, your career path needs translating, or you cannot get your achievements onto the page, because those are content problems, and no amount of design will fix the words.

The honest test is a single question. If you read your resume or CV out loud with the formatting stripped away, would the words alone win an interview? If yes, a template is all you need. If you hesitated, keep reading.

The problems a good template genuinely solves

A template is a formatting decision made by someone who knows what readers need. That is worth more than it sounds, because presentation problems are real and they are common. I have opened thousands of documents with four fonts, floating text boxes, dense gray paragraphs, and no visual order at all, and each one made my job as a reader harder.

A well-built template gives you a clean visual hierarchy, so a skimming reader finds your name, your titles, and your achievements in seconds. It gives you consistent spacing and sensible margins, which read as professionalism before a single word is processed. It also removes hours of wrestling with layout in a word processor, hours better spent on the content itself.

Recruiters skim before they read, a habit I unpacked in how recruiters read your resume or CV in the first 7 seconds, and a clear layout is what makes that skim land on your strongest material. My own premium resume or CV templates start from $19, and for many people that is genuinely the only purchase they need.

There is the boundary, though. A template arrives with placeholder text, and the placeholder does not know what you achieved in 2023. The frame is solved. The picture is still yours to paint.

The problems only writing solves

Professional writing works on the words inside the frame, and the words are where interviews are won. In my years on the hiring side, I never once advanced a candidate because of a font. I advanced them because the content convinced me, and content is what a writer builds with you.

The first thing a writer does is extraction. Most people are far too close to their own work to see what is impressive about it. I ask clients the questions a recruiter would ask, what changed because you were there, what would have gone wrong without you, what were you trusted with, and achievements surface that the client had dismissed as “just my job”. That interview process is the single biggest difference between a document you write alone and one written with a professional.

The second is translation. Career changers, returners, military leavers, and people whose job titles never matched their real work all carry experience that needs converting into the language of the target role. A template cannot tell you that your hospitality shift-running is workforce scheduling and cost control. A writer can, and does.

The third is the reader’s perspective. You know your career from the inside. A recruiter meets it cold, in seconds, against a stack of competitors. Writing for that reader is a craft, and it is the entire subject of my guide to writing a resume or CV that gets interviews. A professional does it daily. I have also written honestly about whether a resume writing service is worth it, including who should save their money.

Free download: my complete job search toolkit, seven recruiter-built tools including the job tracker and interview preparation guide, is free at MyStar career resources.

A plain decision framework

Match yourself to a row and you have your answer.

Budget honestly belongs in the decision too. If $149 is genuinely out of reach right now, a $19 template plus a weekend of your own focused effort on the wording beats doing nothing, and my pillar guide above will walk you through the writing step by step.

The template-swapping trap

I want to name a pattern, because I have watched so many job seekers lose months to it. The search stalls, so they buy a new template. It stalls again, so they try a two-column layout, then a modern one, then a minimal one. Each swap feels like taking action, and each swap moves the same tired sentences into a different frame.

If you have changed your design twice and your results have not changed, you have diagnostic gold. The layout was never the problem. The words are carrying weak signal, and the fix is content work, whether you do it yourself with a good guide or bring in a professional. Recognizing that moment early is worth more than any product on my site, because the real cost of a stalled search is measured in months of salary, and somewhere in every one of those months, another candidate with sharper wording is taking the interview slot.

Choose once, then commit

Both purchases are legitimate, and each solves a different problem. Presentation problems are cheap to fix, so fix them with a template and move on. Content problems compound, costing you interviews for as long as they stay in the document, so take them seriously and get the words right, on your own or with help.

If you land on the writing side, my resume or CV writing service is $149 with unlimited revisions, built on 12+ years of reading applications for a living, and you can set it up in two minutes through my service builder. Whichever route you choose, make it the one that fixes your real problem, because that is the version of you the next recruiter meets.


I’m Claire Lawrence. I spent more than 12 years as an international recruiter, and since 2013 I’ve helped over 30,000 clients get noticed and get hired.

Want it written for you? I personally write resumes or CVs ($149), cover letters and LinkedIn profiles, with unlimited revisions until you love them. Build your package here.

And for weekly tips straight from the hiring side, the newsletter signup is on the MyStar Resumes homepage.

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